A client rarely opens a preview link the way a developer does. Handed a URL to a Bolt sandbox session, a non technical client might click it, wait for it to load, get confused about which part is the actual product and which part is builder tooling, and give up before reaching the part that was supposed to convince them. The problem is not that the client is uninterested. It is that a raw link asks them to do work they were never signed up to do: navigating an unfamiliar interface to find a result someone else already knows how to reach directly.
A short video removes that step. Instead of asking the client to find the result themselves, it shows the result to them, in the order that makes sense, with narration that explains what they are looking at. This matters especially for a Bolt build, where the fastest path to a working preview is often a sandboxed in-browser session that a client has no reason to recognize as legitimate, and where a first time visitor may not be able to tell a loading sandbox from a broken link.
The gap between what a builder sees and what a client sees is easy to underestimate. A builder recognizes a sandbox loading screen as a normal part of the process, something to wait out for a second or two. A client with no exposure to that tooling has no such pattern to fall back on, and a delay that reads as routine to one person can read as a broken link to the other. A video sidesteps the difference entirely by presenting a finished result instead of asking the client to sit through the loading state themselves.
